The team logo on the front consists out of the names of the team's two title sponsors: Lotto and Soudal. With social media in mind, a smaller version of the Lotto Soudal logo is repeated closer to the collar for when riders are "capturing selfies.”
Belgian colors underneath the team logo and at the hem of the bib short underline the Belgian origin of the team.
The back of the jersey looks slightly different from last year. It remains predominantly red with two horizontal white bars containing a subtle version of the team logo.
A classy black bib-short completes the Lotto-Soudal kit for 2017.